Gilmore Doculink International

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The Gilmore Tractus Marketing Control System is a marketing automation tool comprised of six modules that, together, address all phases of marketing cycles.

The Intelligence Center mines customer data, and measures and reports on ROI.

The Brand Manager and Content Controller apply rules-based mechanisms to control how the corporate brand and messages are represented.

The Order and Fulfillment Manager governs marketing collateral production, distribution and billing.

The Inventory Monitor ensures critical inventory levels are maintained, initiating on-demand print orders as required.

The Technology Enabler identifies and implements appropriate software applications to suit each client's unique requirements.

Module 1: Intelligence Center

CRM integration
campaign effectiveness evaluation
ROI measurement
Reporting

Module 2: Brand Manager

brand-asset storage
rules-based brand-control mechanisms

Module 3: Content Controller

content-asset library
rules-based content-control mechanisms
revision control
digital archiving
blended-media campaign resources

Module 4: Order and Fulfillment Manager

webstore front
call center
billing and collection
production, mailing and cross-media support
bulk distribution
tracking

Module 5: Inventory

physical-warehousing management
critical inventory-level monitoring
on-demand production prompts

Module 6: Technology Enabler

portal development
access control
tailored software solutions

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